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Design Thinking

Managing Mega Technology Programs: Ep.5

The second action is to adapt Design Thinking as it addresses the issues of fulfilling not only requirements but needs also.


The practice helps deliver products & services that users want & need & are therefore more likely to use.


design thinking starts with uncovering user needs at the outset, typically through a blend of survey-based quantitative & field-based qualitative research.


Regular & immersive user engagement ensures alignment with user needs over time.


One leading automotive company decided to modernize its product life-cycle management (PLM) systems. Instead of the traditional process of collecting requirements, it applied design-thinking principles in cross-functional workshops & interviews to collect current pain points & requirements.


Using the “digital twin” approach, it essentially created a digital simulation of a PLM system for the modernization team to work with.


Based on this effort, the company created a “data exchange” to drive better collaboration around product design specs & order management. This approach significantly improved collaboration among teams & accelerated the release of features.

#McKinsey #Smart_City #Digital_Transformation #A1innov8

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